Client:

AST

AST is a Romanian travel agency

AST-01.png

Their request for the logo was to have something very clean, simple and minimalist. While developing the logo I was inspired by the shapes of plane landing strips.

The logic in developing the Teatru pi buni logo, was to indicate a hallway architecture and assign the words composing the brand, to the walls. The width of the typeface was chosen to provide the opportunity for a strong solid in the composition, that way the logo could assimilate custom textures based on what each particular show is about.