RTC is Romania’s market leader in office products distribution as well as business and corporate lifestyle.
Simte Verde is RTC's eco-friendly line of products. The idea was to use office products as a metaphor for camping. This because camping is closely asociated with values such as being inspired and taking care of nature.
RTC's custom print forms is aimed at secretaries as a mai target. The concept was to take forms which are a very rational object and instituate in them the idea of femininity, to appeal to the target.